Personalised corporate stationery has a unique appeal and proven influence in the world of business marketing. It plays a crucial role in promoting brand identity and building long-lasting relationships with clients and customers that increase lifetime value.
In our first business stationery article, we take a deep dive into the use of personalised stationery in business and how to strategize it as a marketing tool. We will also take a look at some success stories where businesses have achieved their goals through the impact of corporate stationery.
The Power of Personalisation in Marketing
Corporate stationery is more than just paper, it is a reflection of your brand, and it can often be the first touch point that an individual has of your organisation. By using business branded stationery as a marketing tool, you can make a memorable impression on the recipient and influence their perception of your brand.
The Promotional Products Association International (PPAI) ran a study to better understand the benefits of branded corporate stationery and it revealed that 76% of people remembered a brand from a promotional product they received in the past two years. Now compare this with advertising. Can you remember what adverts were on the TV two years ago?
This demonstrates the long-lasting impact that can be achieved through company branded stationery, and it should rightly be considered as a powerful tool for marketing your business.
What’s more, there are emotional benefits too. A handwritten note on custom business stationery adds that human touch to your communications. It makes it personal and builds value. If you have ever bought a product from the Me Loovely website, then you’ll understand what we are talking about here. Every purchase comes with a branded handwritten thank you note from our founder, Jeff.
Proven Custom Stationery Strategies for Businesses
Corporate Events
There is no better time to showcase your business’ personalised stationery than at corporate events. Whether you are hosting a conference, exhibiting at a trade show, or delivering sales presentations, bespoke corporate stationery can make the difference.
If your business hosts corporate events, we’d recommend sending out invitations using company branded note cards. This will help to build anticipation for the event, improve attendance, and make the recipient feel more valued.
To compliment this, send thank you for attending notes to leave that lasting positive impression and nurture relationships with attendees. This will prove that your brand values attention to detail which is something the recipient will remember long after the event.
Building Strong Client Relationships
Maintaining healthy client relationships is crucial for businesses. As the saying goes ‘it costs more to acquire new customers verses retaining current customers. In fact, according to Forbes it can cost up to five time more to onboard a new customer.
Personalised corporate stationery can play a pivotal role here. Sending items such as branded notes and greeting cards makes your clients and customers feel appreciated. Me Loovely’s range of corporate stationery can be customised to encapsulate your brand’s personality, helping to retain client and customer loyalty.
Employee Engagement and Retention
Personalised stationery is not just an external marketing tool, it can also be used internally.
Recognising employee achievements and performance is a proven method of retaining a motivated workforce. The most personal method of delivering this feedback is through a handwritten message that has been jotted down on company branded paper. This adds a heightened personal touch that is lacking on emails or other types of digital communication.
Real Life Success
The Ritz-Carlton Hotel Company
The Ritz-Carlton is renowned for the level of exceptional service that it delivers to its guests. Customer service is top priority and part of this reputation can be attributed to their use of personalised branded stationery.
The company uses high-quality branded corporate stationery to send a personalised thank you note to guests after they check-out. This very simple gesture has grown customer loyalty and reinforced the brand’s commitment to providing a truly world-class service.
Getting Started with Custom Corporate Stationery
Investing in personalised stationery is a straightforward process that can yield significant benefits. We would recommend starting with branded notecards which are by far the most popular type of corporate stationery. Me Loovely offers a wide range of options and styles to suit your needs, whether you’re looking for bespoke designs or ready-made solutions.
To get the most out of your investment, ensure that your stationery reflects your brand’s identity. Use your logo, brand colours, and consistent messaging across all items. This creates a cohesive look that reinforces your brand.
Corporate stationery is a powerful marketing tool that can significantly enhance your brand’s image and strengthen client and employee relationships. By incorporating personalised elements into your communications, you create a lasting impression that sets your business apart. Me Loovely’s corporate stationery offers high-quality, personalised products that can help you achieve this. Explore our offerings and discover how we can help you make every communication memorable.
